As the summer approaches, now is the time to stock up on the sunscreen, and a specialist dermatologist at One Ashford Hospital has created a new formula that has become one of Amazon’s top sellers.
After many years of working with patients suffering from skin cancers, Consultant Dermatologist Dr Andrew Birnie has developed his own brand of sunscreen lotion called ‘Altruist’ in a endeavour to help reduce the incidence of skin cancer by enabling more people to use more sunscreen.
Dr Birnie says: “Sunscreen should be applied liberally and this can be an issue as the premium-quality products, that are easily absorbed, non-sticky, are not cheap, and people tend to ration their application. So we created our own lotion, with low risk of allergy, which has been extensively tested, and most importantly is at a low cost to the user.”
Developed together with the help of the best scientists in Europe and BASF, Altruist lotion is proving to be a big hit on Amazon.